Power of Nature

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We trust in the power of nature and do not use any paraffins, parabens, silicones, synthetic preservatives or artificial colorings.

No Animal Testing

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We do not conduct any tests on animals and stand up for alternative methods.

Fair Responsibility

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For us fair comes from fair responsibility, that way,we can show local and global social commitment by supporting projects around the world.


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Our products are vegan, if provided this is possible and reasonable. Our vegan beauty products are labeled accordingly.

Made in Germany

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We guarantee certified natural cosmetics "Made in Germany" with decades of experience in research, development and production of natural cosmetics.


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We are taking on responsibility for this planet. One finds only environmentally friendly packaging from proven environmentally friendly production.